2.45pm BST / 9.45am EDT, 16th September 2021

Finding the time and know-how to create and carry out statistically valid A/B split testing is a perennial problem for marketers. Attending Testing Your Way to Email Success can help you solve it!

Join us for two presentations by email experts who have extensive experience in setting, performing and drawing insights from A/B split tests and a can’t-miss panel discussion feature a live critique of testing performed:

> The Benefits of A/B Split Testing in Email Marketing: Kath Pay, Holistic Email Marketing

> Think big, start small, learn fast?:  Janine Hamilton, Actito

> Live Critique: Tracy Ilunga, Capgemini, and Katie Jovanovic, Actito, will join Kath Pay and Janine Hamilton to do live reviews of tests YOU have performed. Step up your testing game with a free review of your testing method!

Want our experts to review a test you have performed? Send us the premise of the test, the creatives and the results in advance to hello@holisticemail.com! We can have your test critiqued anonymously too.

More takeaways from this episode of Unspoken Challenges: 

Testing your automated email programmes along with your business-as-usual campaigns 
Applying what you've learned to benefit other teams and departments at your company
Making a compelling case to persuade your management to fund this critically important venture.

You're in good company!

A sample of attendees from the 1st event include Arsenal FC, All Saints, Pandora, Babbel, Disney, Dixons Carphone, Virgin Active, Penguin Random House, Damart, Capital One...and many more!

PLUS: We're giving away a Kindle copy of Kath Pay's best selling book: Holistic Email Marketing to one lucky attendee!

2.45pm BST / 9.45am EDT, 16th September 2021

Finding the time and know-how to create and carry out statistically valid A/B split testing is a perennial problem for marketers. Attending Testing Your Way to Email Success can help you solve it!

Join us for two presentations by email experts who have extensive experience in setting, performing and drawing insights from A/B split tests and a can’t-miss panel discussion feature a live critique of testing performed:

> The Benefits of A/B Split Testing in Email Marketing: Kath Pay, Holistic Email Marketing

> Think big, start small, learn fast?:  Janine Hamilton, Actito

> Live Critique: Tracy Ilunga, Capgemini, and Katie Jovanovic, Actito, will join Kath Pay and Janine Hamilton to do live reviews of tests YOU have performed. Step up your testing game with a free review of your testing method!

Want our experts to review a test you have performed? Send us the premise of the test, the creatives and the results in advance to hello@holisticemail.com! We can have your test critiqued anonymously too.

More takeaways from this episode of Unspoken Challenges: 

Testing your automated email programmes along with your business-as-usual campaigns 
Applying what you've learned to benefit other teams and departments at your company
Making a compelling case to persuade your management to fund this critically important venture.

You're in good company!

A sample of attendees from the 1st event include Arsenal FC, All Saints, Pandora, Babbel, Disney, Dixons Carphone, Virgin Active, Penguin Random House, Damart, Capital One...and many more!

PLUS: We're giving away a Kindle copy of Kath Pay's best selling book: Holistic Email Marketing to one lucky attendee!